Survival era for deadwood scribes
Posted at 12:04 PM

Monday, Feb. 23, 2009
I think Mark Cuban has it right when it comes to digital content.

He understands the digital age as well as anyone, having sold Broadcast.com to Yahoo several years ago. Here's his take on how the newspaper business can survive.

So what does this have to do with newspapers ? They should be knocking on the doors of cable and satellite providers offering their subscribers exclusive access to the online versions of their newspapers. Thats right, the New York Times should be going to CableVision, Time Warner, Comcast, Charter, Directv, Verizon, ATT, Echostar et al, and offer to each that for 25c per month for those subscribers in the New York area, and for 5 c per month for those outside the immediate NYCity area, their subscribers will get exclusive access to the NY Times Online. Non subscribers will get what Wall Street Journal non subscribers get today, access to some content, but not the most timely or valuable content.

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